Se você está prestes a gerar um feed de produtos para usar no Google Merchant Center, pode estar procurando um exemplo real de feed e sua aparência.
Reunimos 2 exemplos desses feeds.
Os exemplos seguem os atributos obrigatórios do Google (e alguns opcionais) para anúncios do Shopping e listagens gratuitas do Google.
Você também pode conferir o exemplo do próprio Google aqui: https://developers.google.com/product-review-feeds/sample
Observe que este feed usa o formato RSS/XML normalmente enviado ao Merchant Center.
Exemplo de uma loja online de atividades ao ar livre
Abaixo está um exemplo de feed de produto XML simples contendo 5 produtos externos.
rss version="2.0" xmlns:g="http://base.google.com/ns/1.0">
channel>
title>Outdoor Journey Storetitle>
link>https://www.adventuregearpro.comlink>
description>Gear and apparel for camping, hiking, and backpackingdescription>
item>
g:id>TL-1001g:id>
g:structured_title>
g:digital_source_type>trained_algorithmic_mediag:digital_source_type>
g:content>"Rest Under the Stars: AI-Enhanced TranquilLight Sleeping Bag (Regular)"g:content>
g:structured_title>
g:structured_description>
g:digital_source_type>trained_algorithmic_mediag:digital_source_type>
g:content>"Stay warm on cool nights with the AI-Enhanced TranquilLight Sleeping Bag. Designed to retain heat while remaining breathable, it ensures restful sleep for backpackers and car campers alike."g:content>
g:structured_description>
g:link>https://www.adventuregearpro.com/tranquillight-sleeping-bagg:link>
g:image_link>https://www.adventuregearpro.com/images/tranquillight_sleeping_bag.jpgg:image_link>
g:availability>in_stockg:availability>
g:price>99.99 USDg:price>
g:brand>TranquilLightg:brand>
g:color>Red/Greyg:color>
g:condition>newg:condition>
g:shipping>
g:country>USg:country>
g:service>Standardg:service>
g:price>7.50 USDg:price>
g:min_transit_time>3g:min_transit_time>
g:max_transit_time>5g:max_transit_time>
g:shipping>
g:shipping_weight>2.0 lbg:shipping_weight>
item>
item>
g:id>RR-2002g:id>
g:title>RangeRider Hiking Bootsg:title>
g:description>Durable boots designed for traction and stability on rugged trails. Leather and mesh construction to keep feet protected and comfortable through any terrain.g:description>
g:link>https://www.adventuregearpro.com/rangerider-hiking-bootsg:link>
g:image_link>https://www.adventuregearpro.com/images/rangerider_hiking_boots.jpgg:image_link>
g:availability>in_stockg:availability>
g:price>129.95 USDg:price>
g:brand>RangeRiderg:brand>
g:color>Browng:color>
g:size>10g:size>
g:gender>maleg:gender>
g:condition>newg:condition>
g:shipping_label>OvernightEligibleg:shipping_label>
g:custom_label_0>Backpackingg:custom_label_0>
item>
item>
g:id>AF-3003g:id>
g:title>AquaFlow Hydration Packg:title>
g:description>Lightweight 2-liter hydration backpack with breathable shoulder straps. Perfect for trail running, mountain biking, or day hikes.g:description>
g:link>https://www.adventuregearpro.com/aquaflow-hydration-packg:link>
g:image_link>https://www.adventuregearpro.com/images/aquaflow_hydration_pack.jpgg:image_link>
g:availability>in_stockg:availability>
g:price>45.00 USDg:price>
g:brand>AquaFlowg:brand>
g:color>Blueg:color>
g:condition>newg:condition>
g:product_detail>
g:section_name>Reservoirg:section_name>
g:attribute_name>Capacityg:attribute_name>
g:attribute_value>2 litersg:attribute_value>
g:product_detail>
g:product_detail>
g:section_name>Materialg:section_name>
g:attribute_name>Fabricg:attribute_name>
g:attribute_value>Ripstop nylong:attribute_value>
g:product_detail>
item>
item>
g:id>SM-4004g:id>
g:title>SummitMaster Cookware Setg:title>
g:description>Compact cookware kit with a non-stick pot, pan, kettle, and foldable utensils. Stacks together for easy packing, ensuring a quick meal after a long day on the trail.g:description>
g:link>https://www.adventuregearpro.com/summitmaster-cookwareg:link>
g:image_link>https://www.adventuregearpro.com/images/summitmaster_cookware.jpgg:image_link>
g:availability>in_stockg:availability>
g:price>39.99 USDg:price>
g:brand>SummitMasterg:brand>
g:color>Greyg:color>
g:condition>newg:condition>
g:cost_of_goods_sold>22.00 USDg:cost_of_goods_sold>
item>
item>
g:id>CE-5005g:id>
g:title>CampEasy Folding Chairg:title>
g:description>Sturdy, portable folding chair with a built-in cup holder and carrying strap. Ideal for relaxing around the campsite or cheering at outdoor events.g:description>
g:link>https://www.adventuregearpro.com/campeasy-folding-chairg:link>
g:image_link>https://www.adventuregearpro.com/images/campeasy_folding_chair.jpgg:image_link>
g:availability>in_stockg:availability>
g:price>24.50 USDg:price>
g:brand>CampEasyg:brand>
g:color>Greeng:color>
g:condition>newg:condition>
g:product_highlight>Lightweight frame built for quick setupg:product_highlight>
g:product_highlight>Durable fabric supports up to 300 lbsg:product_highlight>
item>
channel>
rss>Exemplo de uma loja virtual de tênis de corrida
Abaixo está um exemplo de feed de produto XML simples contendo 5 tênis de corrida.
"2.0" xmlns:g="http://base.google.com/ns/1.0">
channel>
title>Runners Choice Storetitle>
link>https://www.realrunpro.comlink>
description>Premium running shoes for athletes of all levelsdescription>
item>
g:id>VB-101g:id>
g:structured_title>
g:digital_source_type>trained_algorithmic_mediag:digital_source_type>
g:content>"Stride with Power: AI-Inspired Velocity Boost Men’s Running Shoes (Size 10)"g:content>
g:structured_title>
g:structured_description>
g:digital_source_type>trained_algorithmic_mediag:digital_source_type>
g:content>"Experience the perfect fusion of speed and comfort with the AI-Inspired Velocity Boost. Engineered for responsive cushioning and energizing rebound, these men’s running shoes help you tackle every mile with ease."g:content>
g:structured_description>
g:link>https://www.realrunpro.com/velocity-boost-meng:link>
g:image_link>https://www.realrunpro.com/images/velocity_boost.jpgg:image_link>
g:availability>in_stockg:availability>
g:price>119.99 USDg:price>
g:brand>SpeedProg:brand>
g:color>Black/Whiteg:color>
g:size>10g:size>
g:gender>maleg:gender>
g:condition>newg:condition>
g:shipping>
g:country>USg:country>
g:service>Standardg:service>
g:price>5.99 USDg:price>
g:min_transit_time>2g:min_transit_time>
g:max_transit_time>5g:max_transit_time>
g:shipping>
g:shipping_weight>1.5 lbg:shipping_weight>
item>
item>
g:id>CR-202g:id>
g:title>CloudRunner Women’s Lightweight Running Shoesg:title>
g:description>Breathable, responsive running shoes designed for women seeking a cloud-like ride. The upper mesh keeps feet cool, while the foam midsole delivers superior cushioning.g:description>
g:link>https://www.realrunpro.com/cloudrunner-womeng:link>
g:image_link>https://www.realrunpro.com/images/cloudrunner.jpgg:image_link>
g:availability>in_stockg:availability>
g:price>99.00 USDg:price>
g:brand>CloudRunnerg:brand>
g:color>Mint Greeng:color>
g:size>8g:size>
g:gender>femaleg:gender>
g:condition>newg:condition>
g:shipping_label>ExpressEligibleg:shipping_label>
g:custom_label_0>Performanceg:custom_label_0>
item>
item>
g:id>TM-303g:id>
g:title>TrailMaster Unisex Rugged Trail Runnersg:title>
g:description>Conquer off-road paths with TrailMaster’s rugged traction design. Suitable for all genders, the reinforced upper and outsole grip let you run trails with confidence.g:description>
g:link>https://www.realrunpro.com/trailmaster-unisexg:link>
g:image_link>https://www.realrunpro.com/images/trailmaster.jpgg:image_link>
g:availability>in_stockg:availability>
g:price>110.00 USDg:price>
g:brand>TrailMasterg:brand>
g:color>Gray/Redg:color>
g:size>9g:size>
g:gender>unisexg:gender>
g:condition>newg:condition>
g:product_detail>
g:section_name>Outsoleg:section_name>
g:attribute_name>Materialg:attribute_name>
g:attribute_value>High-grip rubber with deep lugsg:attribute_value>
g:product_detail>
g:product_detail>
g:section_name>Upperg:section_name>
g:attribute_name>Materialg:attribute_name>
g:attribute_value>Water-resistant synthetic meshg:attribute_value>
g:product_detail>
item>
item>
g:id>ES-404g:id>
g:title>EcoStride Kids’ Running Shoeg:title>
g:description>Designed with eco-friendly materials, these shoes are lightweight and supportive for active kids. Durable sole for playground fun and daily jogs.g:description>
g:link>https://www.realrunpro.com/ecostride-kidsg:link>
g:image_link>https://www.realrunpro.com/images/ecostride_kids.jpgg:image_link>
g:availability>in_stockg:availability>
g:price>59.99 USDg:price>
g:brand>EcoStrideg:brand>
g:color>Blue/Yellowg:color>
g:size>1g:size>
g:gender>unisexg:gender>
g:condition>newg:condition>
g:cost_of_goods_sold>25.00 USDg:cost_of_goods_sold>
item>
item>
g:id>MX-505g:id>
g:title>MarathonX Men’s Racing Flatsg:title>
g:description>Ultra-lightweight flats built for speed on race day. The low-profile midsole provides a close-to-ground feel, maximizing your performance from 5K to marathon.g:description>
g:link>https://www.realrunpro.com/marathonx-meng:link>
g:image_link>https://www.realrunpro.com/images/marathonx.jpgg:image_link>
g:availability>in_stockg:availability>
g:price>129.50 USDg:price>
g:brand>MarathonXg:brand>
g:color>Neon Orangeg:color>
g:size>10g:size>
g:gender>maleg:gender>
g:condition>newg:condition>
g:product_highlight>Featherweight design that reduces fatigue over long distancesg:product_highlight>
g:product_highlight>Enhanced forefoot traction for explosive take-offsg:product_highlight>
item>
channel>
Perguntas frequentes sobre exemplos de feed de produtos do Google
Reuni algumas das perguntas mais frequentes que você pode ter relacionadas a esses exemplos.
O que é um feed de produtos do Google?
Um feed de produtos do Google é um arquivo que contém uma lista de produtos e seus atributos, formatada para atender aos requisitos do Google Merchant Center, permitindo que seus produtos apareçam em anúncios do Google Shopping e listagens gratuitas.
Por que o formato RSS/XML é usado nos feeds de produtos do Google?
O formato RSS/XML é amplamente utilizado para feeds de produtos do Google porque é estruturado, legível por máquina e compatível com o Google Merchant Center, garantindo integração e processamento de dados perfeitos.
Quais são os atributos obrigatórios em um feed de produtos do Google?
Os atributos obrigatórios em um feed de produtos do Google incluem ID do produto, título, descrição, link, link da imagem, disponibilidade, preço, marca e condição, entre outros, para fornecer informações abrangentes do produto para o Google Shopping.
Posso incluir atributos opcionais no meu feed de produtos?
Sim, você pode incluir atributos opcionais como cor, tamanho, sexo, detalhes de envio e rótulos personalizados para aprimorar suas listagens de produtos e melhorar a relevância e a segmentação da pesquisa.
Como posso garantir que meu feed de produtos esteja otimizado para o Google Shopping?
Para otimizar seu feed de produtos para o Google Shopping, certifique-se de que todos os atributos obrigatórios sejam preenchidos com precisão, use imagens de alta qualidade, inclua palavras-chave relevantes em títulos e descrições e atualize regularmente seu feed para refletir o inventário e os preços atuais.
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